All you need to know about red, blue, and green video feeds on YouTube
YouTube is currently testing a novel feature aimed at changing up the browsing experience of its users.
Source: Pexels
The platform is experimenting with a new functionality that allows individuals to filter videos on their home feed based on colour preferences.
Source: AP
This innovative feature is intended to create a more visually cohesive and pleasing experience when navigating through the vast array of content available.
Source: Pexels
Users have reported encountering a new prompt window within the YouTube mobile app, inviting them to explore this feature.
Source: Pixabay
While this feature represents a significant departure from conventional browsing methods, it is important to note that it remains in the experimental phase and has not been widely rolled out.
Source: Pexels
However, the company has not provided specific details regarding the rationale behind this development or a timeline for its potential wider release.
Source: Pexels
Upon selecting a colour filter, users will notice that their existing homepage feed remains unchanged.
Source: Pexels
Instead, the colour-coordinated results manifest as a new feed option positioned at the top of the YouTube app interface.
Source: Representative
Notably, the feature seems to serve primarily as an aesthetic enhancement, with no apparent thematic or content-related connection between the filtered results.
Source: PTI/Representative
Despite its unconventional nature, the concept of colour harmony as a marketing strategy is not unprecedented.
Source: Pexels
Across various industries, businesses leverage colour coordination techniques to create visually appealing and seamless experiences for consumers.
Source: Pexels
Notably, on platforms like Instagram, companies, particularly those in the fashion and beauty sectors, meticulously curate their posts to ensure a smooth transition between colour themes.